Company Overview – Valli Snacks
Valli Snacks is a mid-sized packaged snacks brand known for delivering flavorful, locally inspired snack products. The brand has a strong offline retail presence and a loyal customer base from previous years — but recently struggled to maintain digital relevance and compete against aggressively marketed international and local players. Despite consistent marketing spend, sales began to dip and ROI continued to decline month after month.
Valli Snacks – Challenges & Objectives
Challenges
Valli Snacks was facing a serious performance decline due to:
- Declining Sales & Decrease in ROI
Marketing campaigns were failing to convert, generating low returns and high acquisition costs. - Weak Audience Engagement
Social media interactions, shares, repeat purchases, and retention rates were dropping, indicating a weak emotional connection with the audience. - High Competitive Pressure
Strong digital presence and aggressive innovation from competitors made it difficult for Valli Snacks to stay relevant and preferred.
SWOT Summary of Valli Snacks
Strengths: Established brand, diverse flavors, trusted quality
Weaknesses: Weak digital presence, generic campaigns, low relatability
Opportunities: Social trends, viral formats, influencer marketing, flavor innovation
Threats: Global + local competition, shifting towards healthier snacking, price war
Proposed Solutions (Execution Strategy)
| Strategy | Approach | Impact Goal |
|---|---|---|
| Viral Snack Challenge | TikTok/Instagram challenge around unique ways to enjoy Valli snacks | Mass organic reach, Gen Z connection, UGC explosion |
| Flavor Innovation Teaser Launch | Hype-driven “mystery flavor” + exclusive influencer tasting | Hype, anticipation, first-week sellout |
| Precision Paid Media Blitz | AI-based high-intent targeting + A/B tested dynamic creatives | Guaranteed ROI growth & efficient acquisition |
| Lifestyle Integration | Snack positioned as “moment enhancer” — gaming, friendships, late-night | Emotional brand positioning, repeat purchase growth |
Marketing Results Drive by Marketing Metaphor
- 35% increase in weekly sales within 60 days
- 50% improvement in ROI through optimized paid campaigns
- 4× boost in engagement & UGC on social platforms
- 60% growth in social media followers & brand visibility
- 25% rise in repeat purchases driven by brand connection & lifestyle positioning
